LG Electronics Inc. and its family of companies (together, "LGE" or "we") is committed to protecting the information of those individuals who use the [LG Digital Connect]. This Privacy Policy sets out how we collect, use, and share information that we obtain as a result of your use of the [LG Digital Connect]and, in particular, sets out:

• • What information LGE may obtain from you and your mobile device as a result of your use of [LG Digital Connect];
• • How LGE uses the information that it obtains;
• • When LGE shares information with others;
• • When and why LGE may need to transfer your personal information outside of Europe; and
• • How you may control LGE's use and sharing of your information.

LG Digital Connect may provide access to links to other services owned and operated by third parties including operating system providers and other contents and application providers. These third party services are outside the scope of this Privacy Policy and have their own policies that apply to the collection, use and sharing of information in connection with their services. We encourage you to read those policies. LGE is not responsible or liable for the privacy practices of such third parties.

2. What Information does LGE Obtain?

• • Information you provide directly to us; Information we obtain from your use of the LG Digital Connect.
• • Customer Records. When you register with the contact us form, you will be asked and prompted to enter certain information, such as your name, location (region and country), work email, company name, and job position.
• • Communication Records. When you communicate with online chat, we will process these communications and other information required to respond to your queries and satisfy your requests.
• • Cookie. A cookie is a small text file that may be used to collect information about your activity on the Services. You may set most browsers to notify you if you receive a cookie, or choose to block cookies, which may affect certain features.
• • Inferences. We may use third-party analytics services, such as Google Analytics. For more, see: Google Policy, Safeguarding Your Data, Opt-out.
• • Chatbot Service Collection Items: Chat identifier, user identifier, user question content, chatbot response content, question/response time, satisfaction with response

3. How will LGE Use the Information it Obtains?

We use your information that is collected through the [LG Digital Connect] primarily for the following purposes:

• • To deliver or provide product or solution information
• • To contact you in response to product or solution’s purchase inquiries
• • To deliver marketing activities and promotions that we created
• • To deliver services
• • To alert you to special offers, updated information and other new products or services
• • To complete a transaction or service requested by you
• • To fulfill the terms of a promotion
• • To ensure the Sites are relevant to your needs
• • To help us create and publish content most relevant to you
• • To notify you about a material change to this privacy policy
• • To allow you access to limited-entry areas of the Sites
• • To respond to sign up forms such as Contact Us
• • To analyze, review, and improve our products or services
• • To understand how customers are using the Sites
• • To provide you with a user-friendly navigation experience

4. Information Sharing with Third Parties

We generally do not share with third parties the information we receive as a result of you using the Service. Nevertheless, we may share your information, including personal information, with third parties in the following circumstances:

• • Affiliates and Subsidiaries: LGE may share information with group companies
• • Third Party Service Providers: For services on our behalf
• • Other Parties When Required by Law
• • Other Parties in Connection with Corporate Transactions
• • Other Parties to Protect Our Services or Users

LGE will take commercially reasonable steps in order to ensure any such third parties treat your personal information securely.

5. Direct Marketing

We may contact you about offers or services via email or text. You may opt-out at any time via the unsubscribe link or by contacting informationdisplay@lge.com.

6. Transferring Information outside the Europe Economic

We may transfer your personal information outside your country including South Korea. We will take safeguards to ensure adequate protection. For more, contact informationdisplay@lge.com.

7. How long will LGE Keep My Personal Information?

We retain your data only as long as necessary. Where data is collected by consent and withdrawn, we will delete the data unless legally required to retain it.

8. Your Rights

You may request access, correction, deletion, restriction, portability, or objection to data processing. You may also withdraw consent and object to direct marketing at any time.

9. Security

We take reasonable steps to protect your data but cannot guarantee complete security due to the nature of the internet.

10. Protecting the Privacy of Children

We do not knowingly collect data from users under 18. If we learn we have, we will promptly delete it.

11. Changes to this Privacy Policy

We may update this Privacy Policy and notify you via your device. You may need to agree to updates to continue using the service.

12. Contacting LGE about this Privacy Policy

If you have questions or comments, please contact informationdisplay@lge.com. You also have the right to lodge a complaint with a data protection authority.

13. Third Party Web Sites

This statement applies to LGE sites. We are not responsible for other websites’ content or privacy practices.