Dallas Cowboys’

LG delivers maximum fan experiences throughout every area of the stadium,
from the grand halls of the main level to suites, food service areas, concourses and beyond

As part of their game-changing refresh of AT&T Stadium in Arlington, Texas, the Dallas Cowboys have taken the fan viewing experience to the next level with striking new display installations. To bring their vision to life, they once again partnered with LG Electronics USA to deliver effective fan engaging solutions throughout every area of the stadium. Highlights include one of the largest LG MAGNIT LED display in North America—with a second slated for installation in summer 2025—along with additional LG LED installations and approximately 1,000 new commercial-grade LG 4K LCD displays.

At AT&T Stadium, delivering a high-quality visitor experience is key to building fan loyalty, encouraging repeat attendance, and optimizing food and beverage performance. These priorities guided the latest refresh, which includes new display solutions from LG. This follows a major upgrade in 2021, when more than 1,000 LG UH Series commercial LCD displays were integrated to enhance the stadium’s digital display network.