ISE 2026
The iconic commercial media tower features a three-sided LED screen and 52.5-meter transparent mesh
display, designed to elevate K-Culture branding and retail application.
This attractor represents K-Culture's tradition and modernity with "jagae-jang,” furniture inlaid with mother-of-pearl, as the highlight. It was used for storing cherished belongings or presented as meaningful gifts, with delicately embedded shell pieces glimmering in iridescence amidst a lacquered surface.